About Us

Hey there –

With over 8 billion people in the world, it’s crazy that you have stumbled across our clothing. Was it your interest in our logo or clothing that landed you here? Personal connection to dementia… fear of a disease you know nothing about… curiosity of how you can save a soul?

No matter the reason, we’re grateful that you’re here.

The idea behind our clothing is simple: to raise awareness of the heartbreaking truth that dementia kills our brain, body, and soul—what we like to call the ‘human trifecta’.

Imagine losing everything that makes you, you. And here’s the most shocking secret… dementia doesn’t care who you are; it can touch anyone.

But since dementia can touch anyone, so can we.

We’re on a mission to make it easy for everyone to join the fight against dementia and believe that our clothing has the power to spark change by creating the world’s largest social impact movement. It’s going to take ALL of us, but with 100% of proceeds from each purchase going to dementia awareness and research—one shirt, one hoodie, one purchase at a time—we can create real change.

We can Save a Soul.

XO - Charlie